SYSTEMS AND METHODS FOR REPORTING USAGE OF DYNAMIC

专利名称：SYSTEMS AND METHODS FOR REPORTING

USAGE OF DYNAMICALLY INSERTED ANDDELIVERED ADS

发明人：Gulrukh AHANGER,Pavel MURNIKOV,Todd

BOES,Robert HAMMOND

申请号：US12134577申请日：20080606

公开号：US20090013347A1公开日：20090108

专利附图：

摘要：The solution of the ad delivery platform described herein provides for the

marketing and monetizing of media assets via the delivery of advertisement with on-demand video. The ad platform optimizes the delivery of ads by controlling the insertionfrequency and format of the ad delivered with video streams. The ad platform providesflexible and configurable ad insertion rules to specify the insertion frequency and formatfor the composition of ads during playback of on-demand video media. The ad insertionrules may be based on a user profile, user behavior history, topic of the stream to bedelivered, duration of the video or ad, and/or the popularity rating of the video or ad.The ad platform includes a reporting tool and usage reports to measure the

effectiveness of the ad insertion rules in delivering ads to market and monetize the videomedia. The ad platform also includes an ad inventory management and forecasting toolfor determining the available inventory of ad placement based on data collected over aperiod of time regarding the delivery of ads and the ad insertion rules to be used for thedelivery of a desired ad. With these tools, a more effective ad campaign can be createdbased on the target information and optimization via the ad insertion rules.

申请人：Gulrukh AHANGER,Pavel MURNIKOV,Todd BOES,Robert HAMMOND

地址：Brookline MA US,Acton MA US,Marblehead MA US,Exeter NH US

国籍：US,US,US,US

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